The central area of the City of São Paulo presents significant challenges to any type of intervention. Conventional actions practiced by the real estate market do not apply. It is not a conventional urban lot, where the strategy would be restricted to seeking efficiency in the implementation of isolated towers under the norm of the legislation.
Here, the project should consider a priority

This means that "the place makes the Project". What is this?
Basically make architecture respond to these 2 aspects:
1. Consider public spaces as a priority, also establishing semi-public spaces and private spaces with total security and privacy. Take care of the necessary urban permeability on the ground level, implying that on this level the buildings can be crossed as an extension of the sidewalks.
2. Observe urban axes and visual strips for monuments, historic buildings and buildings of recognized architectural value. Design the urban blocks in order to compose the architectural ensemble of each one, responding to the blind gables of the existing buildings and, when possible, designing the "core" of the block as internal squares (the so-called semi-public spaces)
A Praça Julio Prestes que se torna o pulmão do complexo. Essa praça, projetada com cuidado paisagístico, conecta o complexo à histórica Sala São Paulo, valorizando o patrimônio e ao mesmo tempo revitalizando o espaço urbano. Ao redor, torres residenciais respeitam o contexto, criando uma “pequena cidade” que responde à demanda por habitação, sem deixar de dialogar com seu entorno.
In the part of the territory intended for the residential sphere, the demand for housing develops in towers of different scales according to the condition of each block. The formidable demand for housing units and the dimensions of the territory in question lead us to conceive the project as a small city. The entire architectural complex develops mainly along a green axis, designed as a square of dimensions appropriate to the scale of the complex.
As a result, we have a balanced architectural ensemble in harmony with its context. However, the greatest virtues of the project are verified in the pedestrian scale, through its public spaces, its squares with a careful landscape design, its permeable ground floors and diversified accesses, both public and private.
The project is thus part of the gigantic and very important effort to requalify the center of São Paulo, responding to the demand for housing and supporting the action of the public authorities regarding the provision of institutional equipment in the territory.